First, here’s the rundown of some
of the terminology I’m going to use in this article –
Inbound Links – Links coming into
your site
Outbound Links – Links leaving your
site
Cross Links – Links that you have “traded”
with another site (i.e., they’ve got a link from their site to your and you’ve
got a link from your site to theirs)
PR (Page Ranking) – Google’s
measure of how “important” your site is
SEO Is Not Dead
Ok, now let’s talk about what you
really want to hear – how to get those coveted 1-10 ranks for your keywords.
Remember this - SEO is not dead. In fact, it is very much alive and important.
The first thing to do in order to raise your site rank is target specific
keywords. I say specific, because you need to target “key phrases,” meaning
more than one word keywords. Some people use the words interchangeably (me
included) so just ignore one-word keywords altogether. You will waste your
money if you shoot for these, because chances are, there are other, MUCH larger
companies who already have you beat, and will continue to have you beat unless
you’ve got a bottomless wallet.
Check Out Your Competition
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